Donor Profile

Do not be overwhelmed by the big number.

When the Kiwanis Club of Fayetteville, North Carolina, pledged to become a 100K Club for The Eliminate Project, those words described the club’s approach to its commitment. After all, raising US$100,000 can seem overwhelming for a club of any size—even one with 224 members.

“If you keep dangling US$100,000 over someone’s head, they’ll think the goal is too big and they’ll lose momentum and energy early,” says Club Coordinator Stuart Augustine. “We decided to put together a number of small events and eat the elephant one bite at a time.”

When the Fayetteville club began considering a 100K pledge, they looked at their giving history and ran the numbers. On average, the club’s annual giving was not far from the goal.

“It is really not an up kick,” Stuart says. “We would have been a significant giving club if we had given our normal average. We have five years, so we decided, ‘Let’s push it up a notch.’”

Calling on community

Fayetteville may not have a large industrial base or be home to a Fortune 500 company, but it is described as one of the most charitable cities by club members. The club is drawing on that generosity to engage the community.

The Fayetteville Club is also getting other Kiwanis-family members involved—working with the Key Clubs it sponsors to create events and raise money.

To encourage individual giving, the club planned a direct-call campaign to members, encouraging them to become Walter Zeller or George F. Hixson Fellows. Ultimately, Stuart says, doing good deeds for others has to be part of your DNA.

“If it makes you feel good to give to others,” he adds, “this is something that will trump all of your other involvements or giving campaigns—because you’re truly saving lives.”

Driven by results

For a results-driven group like the Kiwanis Club of Fayetteville, the chance to save lives made the Global Campaign for Children a promising prospect right from the start. The fact that even US$1.80 can save or protect a woman and her future babies was what caught their attention.

“If you divide US$100,000 by US$1.80, that is a lot of impact,” says club member Gary Cooper.

In fact, becoming a 100K Club means that the Kiwanians in Fayetteville will save or protect more than 55,000 lives.

“It’s not one of these throw-some-money-in-the-pot campaigns,” adds Augustine. “If we do this, we will save children. It’s not that we’re hoping to solve the problem; we will solve it.”

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